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Marketing Audit
A full teardown of your current marketing with a gap scorecard across reviews, website, ads, and follow-up. You see exactly where leads are leaking before we build anything.
AI-powered growth for local operators
Your growth engine,
fully deployed.
SteelBase builds and runs the marketing machine that brings qualified jobs to your door: ads, SEO, reviews, follow-up, all in one operational system.
Or email hello@steelbase.io
What we deploy
One operator. Every system you need to grow.
Website Growth Engine
A site that positions you as the premium choice and converts visitors into booked calls. Custom design, sharp copy, tested CTAs, not a Squarespace template with a logo slapped on.
Lead Generation Engine
Google Ads, directory listings (LSA, Psychology Today), and geo-targeted Meta campaigns, built, tracked, and ruthlessly tuned weekly. We cut what's wasting your budget and double down on what's booking jobs.
Reputation System
Automated review requests after every visit, response management, and a Google Business Profile tuned to win the local pack, so the next customer who searches sees you, not your competitor.
AI Follow-Up
Instant SMS and email response to every inbound lead, day or night. No missed call goes unrecovered. Every opportunity gets worked while your competitors are still checking voicemail.
Growth Experiments
Structured weekly experiments beyond paid ads: community events, partnerships, SEO content, video, referral programs. Every test has a hypothesis and a kill criteria, so we find your next channel before your competitors do.
Performance Reports
Real-time dashboard and weekly reports showing every lead, every dollar, every channel's ROI. No black boxes. You see what we see, and you know exactly where your money went.
How it works
We lay the foundation. You build the empire.
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01
Audit
We analyze your market, competitors, and current marketing gap. You get a clear read on where leads are leaking.
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02
Deploy
We build your ad accounts, tracking, review system, and follow-up flows. The machine goes live, wired end to end.
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03
Optimize
Weekly tuning based on real call and job data. Spend shifts to what's working; what isn't gets cut.
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04
Scale
As booked jobs grow, we expand channels, territories, and service lines. The engine compounds.
About
Built by operators,
not marketers.
SteelBase was founded on a simple observation: the best local operators (roofers, HVAC pros, plumbers, therapists) are the backbone of every city, yet most are stuck with outdated marketing or no system at all.
We combine modern AI tooling with the fundamentals that actually move the needle: sharp ads, fast follow-up, five-star reputation, and ruthless tracking against cost-per-booked-job.
We work with local operators: home services, private practices, and professional firms. If you want predictable client flow, we should talk.
Straight answers
Questions local operators actually ask.
How much should a local business spend on marketing?
A common working range for a small local business is 5 to 10 percent of revenue, weighted toward the higher end when you are actively trying to grow. What matters more than the percentage is whether you can trace spend to booked jobs. If you cannot tell which channel produced your last ten customers, the number is the wrong thing to argue about.
Is it worth hiring an agency instead of doing it myself?
It is worth it when the marketing is already generating some demand and the bottleneck is consistency, or when the hours you spend on it are worth more applied to the work itself. It is usually not worth it if you have no way to answer inbound leads quickly, because more leads into a leaky process just costs more money.
Why are my Google Ads not converting?
In local service businesses the cause is usually one of four things: the keywords attract researchers rather than buyers, the landing page asks for too much too early, conversion tracking was never set up correctly so you are optimizing blind, or leads come in and nobody responds fast enough. The fix starts with tracking, because everything else is guesswork without it.
How fast will I see results?
Paid ads produce data in days and meaningful signal in a few weeks. Local SEO and reputation work compound over months, not weeks. Anyone promising fast results from organic search is selling something.
What does SteelBase actually do?
Builds and runs the marketing system: paid ads, local SEO and Google Business Profile, review generation and response, automated follow-up to inbound leads, and the reporting that shows which of those produced booked work.
How do I reach you?
Call or text (720) 593-9592, or email hello@steelbase.io. Replies come in the evenings and on weekends.
Ready to deploy?
Book a 20-minute strategy call.
We'll show you exactly where leads are leaking and what a deployed system would look like for your business. No pitch deck. No fluff.